Meerkats AI
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For Shopify & D2C brands

Grow your brand with every ad campaign optimized for CAC—not just ROAS.

AI agents connect your Ads Q-commerce Shopify and customer data into one Intelligent Graph — then find what’s hurting your CAC and fix it, with your approval.

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Live in 20 minutes · No data team needed · You approve every change
app.meerkats.ai
OverviewLast 30 daysvs. previous
Revenue agent: “Summer Bestsellers” loses money after returns. Pause it and move ₹1,240/day to your best campaign?ApproveReview
Revenue₹412K↑ 9%
MER3.1×↑ 0.4
Blended CAC₹24↓ 18%
True margin31%↑ 3pt
Revenue vs. ad spend Revenue Spend
Jun 10Jun 20Jun 30Jul 9
CampaignChannelSpendRevenueTrue margin
Repeat-Buyer LookalikeMeta₹9,400₹41,200+22%
Brand SearchGoogle₹4,100₹22,800+31%
Summer BestsellersMeta₹11,200₹46,900−6%
Retargeting — 7dMeta₹3,300₹12,100+14%
Connects in one click
ShopifyShopifyMeta AdsMeta AdsGoogle AdsGoogle AdsRazorpayRazorpayBlinkitBlinkitZeptoZeptoInstamartInstamartAmazonAmazonFlipkartFlipkartGA4GA4ShopifyShopifyMeta AdsMeta AdsGoogle AdsGoogle AdsRazorpayRazorpayBlinkitBlinkitZeptoZeptoInstamartInstamartAmazonAmazonFlipkartFlipkartGA4GA4ShopifyShopifyMeta AdsMeta AdsGoogle AdsGoogle AdsRazorpayRazorpayBlinkitBlinkitZeptoZeptoInstamartInstamartAmazonAmazonFlipkartFlipkartGA4GA4
The platform

Six jobs Meerkats does for you

Meta Adsclick id
Google Adsgclid
Shopifyorders
Razorpaypayment id
Blinkitq-commerce sales
Zeptoq-commerce sales
Flipkartmarketplace orders
HubSpot CRMcontact id
MeerkatsMatched & de-duplicatedEvery order tied to its real click — counted once
✓Real salescounted once
₹Real profitafter returns & shipping
The Growth Graph

Get answers to your most pressing questions.

AI agents query over the graph to give you the right insights — and the actions to take.

Three tools, three answers4.1×Meta3.2×GA42.6×Sheet2.3×The graph
One truth
Why does every dashboard show a different ROAS?
Meta counts views, GA4 counts last clicks, the sheet counts orders. The graph joins ads → orders → returns → costs — so your buyer, your CFO and you read one number.
Corrected ROAS4.1×Platform claimed2.3×Meerkats real−44%
Attribution
Is my revenue matching what the platforms claim?
Platforms inflate ROAS by double-counting clicks. The graph de-dupes to your real number — here, ₹3.2L over-claimed this month.
True margin / campaign0+31%+22%+14%-5%-8%-12%ProfitableLosing money
Margin
Which campaigns are losing money after returns?
ROAS hides it. On a returns-corrected basis, three campaigns quietly bleed ₹1,240/day. Pause them.
ROAS on the next ₹1L2.7×Google1.8×Meta₹1L →
Budget
Should my next ₹1L go to Google or Meta?
Corrected for who actually keeps the order, Google returns more at the margin — 2.7× vs 1.8×. Send it there.
Cost per kept customer₹410Blended CAC₹560True CAC+37%
Retention
What's my true CAC — buyers who pay and keep the order?
Blended CAC ignores RTO. Your true cost per kept customer is 37% higher than the dashboard shows.
Conversion match rate62%tracking broke
Anomalies
What should I investigate today?
Tracking on your top landing page broke overnight — match rate fell to 62%. You’re blind on ₹18K/day until it’s fixed.
200+more questions answered — across attribution, margin, budget and retention.

Pick the problem you want gone first

Bring CAC down
Kill the spend that isn't bringing customers.
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Protect your margins
Profit after returns, shipping and discounts — per campaign.
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Keep creative fresh
Catch fatigue before CPMs punish you.
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One version of the truth
Everyone reports from the same numbers.
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Act in minutes, not weeks
Approval-gated fixes, shipped the same day.
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Stop silent losses
Money-losing ads flagged the week they turn.
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Stop paying for ads that don’t pay you back.

Connect Shopify, Meta, Google Ads and Razorpay. Real numbers in 20 minutes.

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