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Marketing

Beginners Guide to AI Driven Competitor Tracking

Competitor tracking is more than just keeping an eye on rival businesses; it’s about understanding market trends, identifying opportunities, and making data-driven decisions. However, traditional methods of competitor tracking—like manual research or expensive market analysis—can be time-consuming and cost-prohibitive. Enter AI-driven competitor tracking: a game-changer that makes monitoring your competition smarter, faster, and more affordable.

Santanu Dasgupta

Author

Marketing

A Data Revolution: From Fortune 500 Exclusivity to Democratization

For years, access to unstructured web data was the privilege of Fortune 500 companies. These organizations had the resources to spend heavily on data providers like ZoomInfo, Bombora, and 6sense, gaining an edge through detailed insights. Smaller businesses were left on the sidelines, unable to compete in a data-driven world. But the landscape is changing. GenAI and advancements in technology have redefined how businesses gather, process, and utilize web data. Today, data is no longer a luxury—it’s an accessible resource that any business can leverage to fuel growth, make informed decisions, and scale operations.

Santanu Dasgupta

Author