Enterprise search management vs an agentic system. SA360 manages at scale; Meerkats creates the work and optimizes to revenue.
SA360 is Google's enterprise tool for large advertisers managing search across engines, with powerful bidding and reporting. It's built for scale and complexity — and for teams with the expertise to run it. Creative, landing pages and hands-on execution sit outside it.
| Capability | SA360 | Meerkats |
|---|---|---|
| Campaign creation | Enterprise management | Builds & launches |
| Creative generation | — | Generates new creatives |
| Landing page generation | — | Yes |
| Cross-platform | Google, Bing, multi-engine | Google, Meta, LinkedIn |
| Optimizes toward | Bid & budget KPIs | Revenue & CAC |
| CRM / revenue connection | Conversion import | Yes — the Revenue Loop |
| Human-in-the-loop approval | Rules & automated bidding | Propose → approve → execute |
| Continuous optimization | Scheduled / automated | Continuous |
SA360 manages search at enterprise scale. Meerkats creates the campaigns, creatives and pages across Google, Meta and LinkedIn, and optimizes toward revenue your CRM reports — with your approval.
Agents write the campaigns, generate the creatives, and build the landing pages — so insight turns into shipped work, not a to-do list.
Connected to your CRM, Meerkats tunes spend toward what actually closes — not the cheapest click or the best on-platform ROAS.
Every change is proposed for your approval before it goes live. Read-only until you sign off.
For teams who want execution without enterprise overhead, yes — Meerkats creates and runs campaigns and optimizes to revenue.
No — it's built to be lean, with a first insight in about 20 minutes and approval gates on actions.
Yes — Google, Meta and LinkedIn, with creative and landing pages included.
Only after you approve each change.
More comparisons: Meerkats vs Skai · Meerkats vs Marin Software · Meerkats vs Adobe Advertising
Read-only until you approve. No setup. No contract.
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