Femix scales ROAS from 2× to 3.68× with Meerkats.ai
How a personal-wellness brand broke a 2–2.5× ROAS plateau on Flipkart in 25–30 days — AI agents monitoring prices, CPCs and budgets in real time, and spend concentrated on the SKU that earned it.
Femix sells personal wellness accessories, including massage products for men and women, on Flipkart. The brand wanted to improve advertising efficiency and scale its marketplace performance beyond its existing ROAS plateau.
Three AI agents, one consultant, one winning SKU.
The audit: where ₹7–8L a month was going
The engagement began with a comprehensive audit of Femix’s Flipkart advertising account. The analysis revealed that a significant portion of the advertising budget was being spent on campaigns delivering only 2–2.5× ROAS. High CPC bids, ineffective keyword targeting, and inefficient budget allocation prevented the account from scaling profitably. Based on these findings, the team designed an optimization strategy focused on improving campaign efficiency while identifying the products capable of generating higher returns.
AI agents deployed alongside a growth consultant
To support continuous optimization, the team deployed Meerkats.ai AI agents alongside a dedicated growth consultant. One AI agent monitored competitor pricing for Femix’s key products, while another tracked CPC and ROAS trends in real time. A third AI agent analyzed campaign budgets and performance through live dashboards, enabling the consultant to make faster, data-driven optimization decisions throughout the day.
PulseX identified as the winner — budget followed
Within the first week, the AI agents identified that the male massage product, PulseX, consistently generated stronger returns than the rest of the catalog. Based on these insights, the team shifted a larger share of the advertising budget to PulseX and created dedicated branded and competitor-focused campaigns to maximize its performance. At the same time, spend on lower-performing Femix products was reduced, and CPC bids were optimized to improve profitability while maintaining visibility.
Continuous monitoring, immediate response
With continuous campaign monitoring, proactive bid optimization, and real-time performance dashboards, the team was able to identify performance gaps as they occurred and respond immediately. This combination of AI-powered insights and expert campaign management ensured that budgets were always directed toward the highest-performing opportunities, allowing the account to scale efficiently.
Within 25–30 days, Femix increased ROAS from approximately 2× to 3.68×. AI-powered monitoring and real-time campaign optimization enabled faster decision-making, improved budget allocation, and sustainable marketplace growth on Flipkart.
Your marketplace channel can work like this too.
Connect your stack — the first weekly brief lands within days.