Welcome to Meerkats
What Meerkats does, how it fits together and where to start.
Meerkats is the context layer that lets your AI agents work reliably in your business.
Meerkats connects to the tools you run your business on and keeps their data current in one place. It defines each metric once, so every agent and every report uses the same number.
Agents work on top of that business context. They check your metrics on a schedule and follow the rules you set. When a rule matches, Meerkats proposes a change, for example pausing a Google Ads campaign or lowering a Meta budget. The proposal waits in your Inbox, and a person approves it before it runs, unless you let that rule act on its own. Agents can also send you reports and alerts by email or Slack. Meerkats records every run.
You can bring your own AI tools too. Claude connects to Meerkats over MCP, and your own code can use the Meerkats API. Both read the same business context.
Meerkats does not run your ads, and it does not replace your ad platforms, store or CRM. It changes nothing in a connected tool unless a rule allows it. Each workspace is kept separate, and your data is never used to train AI models.
How Meerkats fits together#
- ConnectionsYour ad platforms, marketplaces, store, CRM and Slack, kept in sync.
- Business contextMetrics defined once, current state and history, per workspace.
- Agents and rulesCheck your metrics on a schedule and decide what needs attention.
- InboxProposed changes wait here. A person approves each one, unless you allow it to run alone.
- ActionsThe approved change is made in the connected tool.
- Run historyEvery check, proposal and change is recorded in Agents run history.
What you can connect#
In every tool you connect, Meerkats can create, read, update and delete records. What it can do in each one depends on the permissions you grant and the permissions the tool allows.
| Tool | What Meerkats works with |
|---|---|
| Meta Ads | campaigns, ad sets, ads and their performance |
| Google Ads | campaigns, ad groups, ads, keywords, search terms and their performance |
| Amazon Ads | Sponsored Ads performance, plus sales from Seller Central |
| Flipkart | ad campaigns, wallet and performance, plus product revenue |
| Shopify | customers, orders, products and inventory |
| Microsoft Advertising | campaigns and their performance |
| TikTok Ads | campaigns and their performance |
| Walmart Connect | retail media campaigns and their performance |
| Blinkit | ads and sales from the Brand Portal |
| Zepto | ads and sales from Brand Central |
| Swiggy Instamart | brand ads and sales |
| Razorpay | payments and refunds |
| GA4 | site behaviour and conversions |
| HubSpot | contacts, companies, deals and pipeline |
| Salesforce | leads, accounts and opportunities |
| Apollo | people and company data |
| Slack | messages in the channels you choose |
| Gmail | email in the inboxes you connect |
| Documents | SOPs and playbooks you upload |
| Data warehouse | your own tables in BigQuery, Snowflake or Postgres |
| Competitor tracking | competitor prices and reviews on Amazon, Flipkart, Zepto and Blinkit |
| Inventory | stock levels by product |
| API | data from any other system you run |