Zepto
Connect Zepto Brand Central so Meerkats has your quick-commerce ads, sales and availability.
Zepto Brand Central has no public API, so Meerkats reads your ads, sales and availability through the Meerkats browser extension using your signed-in session. The data lands next to Blinkit and Instamart, so quick-commerce reports compare all three.
| How it connects | Meerkats browser extension |
| Reads | Campaigns, Daily ad reports, Sales and availability |
| Can change | Pause or enable a campaign; Change a campaign budget or bid |
| Refresh | On your plan's schedule, plus Resync anytime |
Before you start#
- The Meerkats browser extension (select Download extension on the Integrations page).
- A Zepto Brand Central login for your brand.
Permissions#
What Meerkats needs, and why.
| Permission | Why Meerkats needs it |
|---|---|
Zepto Brand Central session | Read ads, sales and availability pages your login can see |
Connect#
1. Sync Zepto#
- Sign in to Brand Central
Open Zepto Brand Central in the same browser and sign in.
- Choose Zepto (Brand Central)
In Meerkats, select Sync via extension on the Zepto (Brand Central) card and confirm the brand.
- Check the sync
Go to Data Hub › Bronze Layer, pick Zepto and watch Sync History.
What syncs#
| Zepto | In Meerkats |
|---|---|
| Campaigns | Campaign, type, status, budget, bidding, targeted SKUs |
| Daily ad reports | Spend, impressions, clicks, attributed orders and sales by campaign and SKU |
| Sales and availability | Orders and units by SKU, city and day; stock and availability per SKU per city |
Raw data lands in Data Hub › Bronze Layer. Modelled tables, with metrics defined once, are in Data Hub › Gold Layer. Every number in a report or an agent’s answer comes from a query on these tables, never from the model’s own arithmetic.
Metrics you get#
The metrics people ask for most, named as Zepto names them. The full list, with each definition, is in the metric catalog.
Ad spendAttributed salesROASImpressionsClicksCTRUnits soldAvailability %Out-of-stock ad waste
How often it syncs#
Meerkats syncs on your plan's schedule: daily on Free, hourly on the $49 plan, every 30 minutes on $149 and every 15 minutes on $399. You can run a sync at any time with Resync in Data Hub › Bronze Layer.
- Zepto reports by day in IST. The extension syncs while your browser is open and signed in.
What Meerkats can change#
In every connected tool, Meerkats can create, read, update and delete records, within the permissions you grant and the permissions the tool allows. These are the changes it proposes for Zepto, and the limit that applies to each.
| Change | Limit |
|---|---|
| Pause or enable a campaign | Medium risk: always proposed for approval |
| Change a campaign budget or bid | Budget down up to 20%, up to 50% per week; bid up to 15% |
How every change is governed
Every change starts as a proposal in your Inbox. Nothing changes in the connected tool until a person approves it, unless you set that rule to act on its own.
Before it runs an approved change, Meerkats re-reads the live value. If the value moved since the proposal, it asks again instead of acting on stale data.
Meerkats stores the value it replaced, so every change can be undone from Agents run history.
Anything Meerkats creates starts paused. Switching it on is a second, separate approval.
Troubleshooting#
The extension can't find my session
Sign in to Brand Central in the same browser profile where the extension is installed, then select Sync via extension again.